The First Stage Of The Consumer Decision Process - 1346 Words

The first stage of the consumer decision process is need/problem recognition. Most people who are looking for a diet see a need to please themselves and need change physically. When looking at a diet consumers are looking for something that is functional and can change them. The marketers can influence my decision by initially being perceived as something that I need. Information is the next step in deciding what to get based on the consumer’s needs. Internal and external information will be put in to play when deciding where to head next. Internal information is present information and comes from previous experiences. External information is what someone finds when looking for a solution for their needs. Both types of information can be used to market positively and negatively. Marketers can do everything they can to have their product be put in a good light. When consumers look externally markets can give reasons why it’s worth a consumer’s time to use their pr oduct with little to no risk. With all information available it’s time to make a decision. Decision can be hard to make depending on the needs of a consumer. There are criteria involved in making a decision and depending on if the product fits the criteria will determine if it will be purchased. The determining attributes are the features most important to the consumer. If the consumer is in need of premade meals compared to making their own that will play a large effect in the decision. Marketers need to show theirShow MoreRelatedThe Marketing Plan Of The Patagonia Marketing Strategy889 Words   |  4 PagesAs a consumer of outdoor clothing for skiing and fishing I prefer to purchase Patagonia products. Since I have become a loyal customer to their products, I now skip some of the steps in the decision making process. However for this essay I will discuss how I have become a loyal customer and how I have moved through the varies stages of decision-making. The process co nsists of five different stages the consumer moves through, from initial stage of recognizing a need to the final stage of post purchaseRead MoreConsumer Behaviour And Decision Making Process Essay1264 Words   |  6 Pagesliterature based on the order of the objectives. The literature review is on purchase intention, financial capability, and social factors, consumers’ attitudes and online buy. While analysing the literature, contributions, weaknesses and gaps in the existing literature were identified. 2.2. Theoretical review While consumers/buyers have existed for thousands of years, consumer behaviour research really began after World War II. It was established as a unique field of study during the 1960s (Engel, BlackwellRead MoreMajor Types Of Buyer Decision Behavior1282 Words   |  6 Pages Major types of buyer decision behavior and the stages in the buyer decision process Viji Seshadri UCSC Extension Buyer Decision Behavior Buyer decision behavior significantly differs when deciding for buying a cellphone, tablet, car, perfumes and banking or financial services. It differs by degree of customer’s involvement and degree of availability and difference among other brands (Kotler and Armstrong, 2014). Depending on the two factors buyer decision behavior is classified into four typesRead MoreHow Chinese Consumers Engage? Buyer Behavior Towards Purchasing Apple Iphones1435 Words   |  6 Pagesgoing to evaluate how Chinese consumers engage in buyer behavior towards purchasing Apple iPhones. 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It was established as a unique field of study during the 1960s (Engel, BlackwellRead MoreAnalysis of Consumer Decision Making Process1581 Words   |  7 PagesIntroduction Consumer decision making process is a list of steps that are carried out by consumers concerning to a potential market transaction, before, during and after the purchase of a product or service. The process includes identifying the problem, collecting information, evaluating the alternatives, making the purchase decision and evaluating post purchase. Generally, decision making is the  cognitive process  of selecting a course of action from among multiple options. As a consumer, I find thatRead MoreThe Harley Davidson1431 Words   |  6 PagesConsumer buyer behavior refers to the buying behavior of final consumers-individuals and households that buy goods and services for personal consumption. All of this final consumer combine to make up the consumer market. The American consumer market consist of more than 300 million people who consume more than $13 trillion worth of goods and services each year, making it one of the most attractive consumer markets in the world. The world consumer market consists of more than 6.6 billion people whoRead MoreQuestions On Buying A Car1519 Words   |  7 Pageslarge selection of choices. When figuring out which car to buy, consumers consult the advice of family and friends. However, according to a vehicle customer survey from Maritz Research, the most important information that is also the most influential in the buying decision tends to come from an individual that has a lot of knowledge on the product, su ch as a cars salesperson at the dealership. Considering the complex nature of this decision, reference groups play a large role. A reference group is ‘anRead MoreLogistics For Creating Success : Marketing Research972 Words   |  4 PagesLogistics to Create Success Marketing Research focuses on understanding the consumer as a person by focusing on exploring his or her attitudes, needs, motivations, and behaviors as it relates to a product or service (Boundless, 2014). The hospitality industry is dedicated to providing a quality product and excellent customer service at an affordable cost. One of the highest priorities for a marketer is to research and identify the factors that are important to a customer, and establish a connectionRead MoreHow Dove Is Moving The Needle Across World1145 Words   |  5 Pagesglobal. Two sections will be explored: first, how does Unilever’s marketing efforts involve the 5-step decision-process model; second, dive a bit deeper in regards to the key variables within the post purchase. From the packaging to appealing fragrances, and advertising with relevant sports heroes to a compelling social campaign, Unilever and Dove Men+Care are gaining market share. The reasons for repeat business surrounds his motive s and attitude as the consumer, and it circles back to the satisfaction